For us, creating or changing our meta description is a simple process as WordPress our content management system has been set up to allow this via SEO plugins. If you have pages on your website with a low word count such as video pages, then Google will often crawl the first piece of code they can find on the page and return it in your search listing.
What is a Meta Description? What if your page appears at the top of the search results?
What can the user expect to get from your page by clicking on it? Proper grammar is still important: Every day there are searches being done for your service, product or blog topic.
Here is a portion of what was actually pulled for the meta description — random text that if you read, kind of makes no sense without the rest of the content of the article. If your website is also based on a CMS i.
However, we never had a limit on meta description tag length before, as we covered earlier this year. There are a number of recommendations for filling in the meta tag description: Meta description length Keep it under characters.
If the length of the tag is greater than this value, the description will be incomplete.
If you are not writing meta descriptions you are losing out on a great opportunity to bring in new traffic from all the search engines. It should be possibility to use custom Meta description templates for different page types using keyword insertion, for example: Barry Schwartz on December 14, at 2: Clear call to action — what do you want the searcher to do?
Include a marketing message Are you selling products or services, or is your page purely informational?
The language in your meta description should introduce the user to what the page is about. To get clicks, go ahead and tug a little bit. This is particularly true for informational queries as opposed to transactional queries.
There are a few words of caution we want to give you when writing meta descriptions to improve your click through rate and potential engagement by the searcher. Include relevant keywords If a search query closely matches your meta description, Google will highlight the search term in the description using bold formatting.
Google will cut them off. There are no definitive things you can do unfortunately — but you can try the following. Make sure it looks good and sounds good. It may have some affect in other search engines though so we do highly recommend always writing well optimized descriptions that include a keyword.
I would recommend writing Meta descriptions, at least for your best performing organic landing pages. We respect your privacy. Include the YOU factor Tell your reader what is there for them. It is mainly because meta description gives the searchers get a clear idea of what they can expect when they navigate to your site.
It has pretty much been clarified by several sources that no, meta descriptions do not directly affect your website rank in the Google search results.Description: Google calls this the snippet.
Most SEOs refer to this as the meta description or description. Google’s machines most often choose the description you write and use in your page’s HTML meta tag — if it contains the best possible information to display for a given search.
Otherwise, Google’s algorithm will excerpt information from the actual page’s content or use data. However, we never had a limit on meta description tag length before, as we covered earlier this year.
So, there’s no need for publishers to suddenly expand their meta description tags, if they. If you do not write a meta description, Google will generate a text based on your content that it can show in the snippet. Length of the Meta has also been increased.
Ernest • 6 months ago. Descriptive and 2) Attractive 3) in line with the keywords. You can add a call to action sometimes.
“Here you will find all about KEYWORDS. Make Them The Correct Length. If you write a meta description that is too long, Google will truncate it. The standard accepted length is characters long. Unlike page titles. Meta description tags, while not tied to search engine rankings can have a Meta descriptions are HTML attributes that provide concise summaries of web pages.
Meta descriptions can be any length, but Google generally truncates snippets ~ characters (this limit increased. The meta description is a snippet of up to about characters – a tag in HTML – which summarizes a page’s content.
Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on.Download