Internal Organization analysis The key competence that gives Blue Nile a competitive edge over the other traders in the same field is the expertise that they have gathered over a long period of time as they have been dealing in the same. Implementation issue The challenge with implementation of the above alternative will be the employment of more staff who will concentrate on communicating with the vast clientele who will be contacted for their suggestions.
The company has adopted the vertical integration and the growth strategies. Strategic issue II The Blue Nile intends to expand further the international markets with an aim of transacting through 22 more currencies. This company gave Blue Nile a challenging strategy when they allowed clients to swap their Whiteflash rocks for any higher valued one at any time, only having to pay for the difference in price, something that Blue Nile had not been doing.
The Blue Nile marketing strategy as seen in the case is geared towards brand recognition, generating consumer traffic, acquiring customers, building a loyal customer base and promotes repeat purchases. Of late, there has been a largely restricted trend in the movement of diamond particularly from countries in Africa and other developing nations.
Substitute products Diamond, being one of the most expensive gems in the market, is bound to have several other substitutes for those who are not able to meet the cost of the grade of diamond that Blue Nile specializes in.
The most efficient alternative here would be the alternative on client comments.
Macro-environmental challenges The company currently faces some major macro-environmental factors that come on its way to remain on top of the table and continue making meaningful profits. The production of the merchandise that Blue Nile deals in is predominantly on an order basis. There will also be need to have more employees to be concerned with the exportation to the identified markets.
This allowed other jewelers to take advantage of the gap and diversify more than Blue Nile.
The competition learned of the weaknesses of Blue Nile like the concentration on the sale of engagement rings and they approached the market from a larger perspective of all jewelry.
The second alternative action is to institute a department that would be specifically concerned with looking and carrying out research on the trends of diamond jewelry consumption within the targeted markets.
The easier it is to switch suppliers, the less bargaining power they have.
Market Share of Competition:Blue Nile, Inc. - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company'sultimedescente.com Blue Nile Inc.; Case Analyst Blue Nile was founded in and today, it is one of the largest online retailers of diamonds.
In addition to selling diamonds, it also offers platinum, gold, peral, and sterling silver ultimedescente.com://ultimedescente.com · Hey aditi, as you mentioned that you need some information on Blue Nile, Inc, so i am uploading a document where you would get related information on Blue Nile, Inc and i am sure it would help you in your research ultimedescente.com · SWOT page 4 page 5 page 10 page 16 page 19 page 24 page 46 Financial ratios page 50 Strategies March 19).
Yahoo Finance, Blue Nile Inc ultimedescente.com SWOT AnalysisStrengths: Pricing Power allows Blue Nile to control their prices. Supply Chain allows the efficient transportation of goods for Blue Nile.
Sell unique products that are hard to find ultimedescente.comss: Profit margins are generally low Customer Service at Blue Nile needs to ultimedescente.comunities: The three main opportunities Blue ultimedescente.com View this case study on Blue Nile Inc Analysis This.
They look forward to giving Blue Nile a stiff competition in the field of custom-made jewelry as well as ultimedescente.comDownload